Making Mass Vacations: Tourism and Consumer Culture in France, 1930s to 1970s.pdf

12 club med sought to eliminate the work frustrations

This preview shows page 35 - 36 out of 41 pages.

relaxation.12 Club Med sought to eliminate the work, frustrations and a of taking a vacation by preparing food and providing easily available even hair salons, on the premises to meet people's immediate needs. By middle to late 1950s, several family-oriented villages provided childre tivities. Each village had a wide range of available sports and often inc lessons by Olympic champions.113 Opportunities for play culminated in ly animations in which vacationers were encouraged to be childish and p to demonstrate that seriousness was a convention of another time and (Needless to say, there were no Russian films.) Even the labor of GOs wa structed so they would not appear to be working, and all reminders of such as cooking and service facilities were carefully tucked away from As a result, the villages' esprit was intended to enhance the physical and tal well-being of the individual. As with other elements of consumer cu physical health and physical beauty were central to this vision. Corpore occupations pervaded all aspects of the Club, and its vacations celebrat beautiful, active, playful, and physically fit body. There was also an emp in line with sexualized aspects of consumer culture, on the erotic and li body. An erotically charged climate was central to the "pleasures" tha Med promised. The sexuality valorized at the Club was predominantly h sexual, casual, spontaneous, and perhaps even beyond the edges of propr As a male GO boasted, "I knew the taste of all the suntan oil in the villa One can, in this sense, speak of Club Med as a site for performing an ex ed repertoire of sexualities and playful, perhaps even transgressive, d Whether it is possible to interpret this erotically charged climate as "libera or not, it is certain that for people at the time Club Med vacations sign loosening of the rules regarding sexuality. The village manager in Tahiti, had the reputation of being the village with the most emphasis on physical ty and liberated sexuality, asserted that "the Club was the revenge of the tiful on the intelligent."115 11l Raymond, "L'Utopie concrete," 327 and Le Trident, Summer 1969. 1 12 Henri Raymond, "Hommes et Dieux h Palinero," 1031. 113 The comraderie around sports regularly continued beyond sojourns in Club Med villa 1952, for example, Club Med organized a 'village' at the Olympic games in Helsinki. See in dent: "Le Club aux Jeux Olympiques," 3 (1952); "L'Entrainment Vacances," 24 (January and "Pour avoir la Ligne," 23 (November 1953). 114 Jean Francis Held, "Le Bonheur en Confection-II: Des filles, du soleil, des garcons," Le Nou- vel Observateur, August 3, 1966. There is evidence of a "secret history" of homosexuality within Club Med villages as well, pointing toward a gay subculture of GOs in the 1950s. Club Med cur- rently operates "Club Atlantis," vacations especially targeted toward gay (male) GMs.
Image of page 35

Subscribe to view the full document.

Image of page 36
  • Spring '18
  • Clara Parody
  • mass tourism, Ellen Furlough, popular tourism

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern