Phase 5After a month of awareness building phase we will launch our website

Phase 5after a month of awareness building phase we

This preview shows page 24 - 27 out of 40 pages.

Phase 5: After a month of awareness building phase, we will launch our website with official press conference and newspaper announcement. At the very same day, we will go to different contact points in the rural areas, and conduct our activation and launch Healthcouch. 22 | P a g e
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Phase 6: Just by launching the App won’t create the environment that we need to make this project a success. We need to make sure that the people, who want our service, can have it, by making sure distribution network between our doctor and our customers. Technology Utilization R&D: Our businesses will use technology for research and development purpose. In today’s competitive world, any business needs to make extensive research on various factors to succeed. We will need technology’s help to gather facts about our customer’s needs, business competitors and market behavior. Marketing: Technology will play an important role in promotion of our service. Digital marketing and SEO will be the most important tool for us. We will use social media marketing network like Facebook, YouTube, Google Ads to reach our target market. In recent time, this is more effective to promote business in online social media. Data & information: We will be using technology to secure our business data and any information of our customers via cloud storage. Data is the most vital resources of our business. So, we have to make sure that we have enough backup of our data & information. Market Plan HealthCouch is an online medical which is oriented on website, a 360-degree digital healthcare solution for everyone. It is a digital platform; our aim is to deliver overall healthcare services. So, we identified the market gap, and found the opportunity window to start our business. 23 | P a g e
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Initially we will start our business in Dhaka City then we will extend our service in the other areas. We will use different types of marketing strategies to win the market and retain the market for a long time to come. So, based on 7P'S, we're creating our Health Couch Marketing Plan. Product Instead of firm created services, we will give for focus on Co-creation process. It will help us to understand what actually our consumers want from us. We will reward them both financially and social recognition. HealthCouch is a phenomenon that starts as a small entity but gradually expands and spreads across whole country with the time it does. HealthCouch will be a unique app, offering a 360-degree healthcare solution for everyone. Many people don't know which one is the right doctor for their problem and they don’t have direct contact with doctor to consult about their health problem. So, through this website they can have the doctor’s appointment, not only that they can see the availability of OT, ICU, CCU, Patient Bed/Cabin, ambulance and other medical facilities for each hospital in Dhaka. With this website we can reduce the contact gap between patients and doctors, people can easily get information about doctors in their area,
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