19. Pressed by discounters and by shoppers who are increasingly blasé about brands,retailers are rediscovering the usefulness of ________ as a point of differentiationfor their stores. a.clean well-stocked stores b.“entertainment” c.advertisements d.customer service e.individualization Answer: dPages: 513–514Level of difficulty: Medium 20. Every store has a “look,” a physical layout, its “colors,” sounds, and even its“scent.” These elements constitute a store’s ________. 21. Approximately ________ of everything sold in this country is bought orinfluenced by a woman. 22. Most retailers will put low prices on some items to serve as traffic builders or_____________. 519
Part 1: Defining Marketing and the Marketing Process 23. A EDLP pricing strategy for a retailer could lead to lower advertising costs,greater pricing stability, _____________, and higher retail profits. a.a weak image regarding low pricing b.a weak image of price fairness and reliability c.a stronger image of fairness and reliability d.a stronger image of low prices e.a confused image of pricing and product availability Answer: cPage: 515 Level of difficulty: Medium 24. Traditional brick-and-mortar retailers are responding to the growth of e-commerceby providing and emphasizing a ________ as a strong differentiator to stay athome shopping. 25. Fine specialty retailers most likely fall into the ________ group with respect tomargins and volume. 26. ________ is(are) a key positioning factor for retailers and must be decided inrelation to the target market, the product-and-service assortment mix, and thecompetition.
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