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2.2RELATIONSHIP WITH SEARCH ENGINESBy 1997, search engine designers recognized that webmasters were making efforts to rank wellin their search engines, and that some webmasters were even manipulating their rankings insearch results by stuffing pages with excessive or irrelevant keywords. Early search engines,such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters frommanipulating rankings (Laurie, 1996).In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web wascreated to bring together practitioners and researchers concerned with search engine optimisationand related topics.Companies that employ overly aggressive techniques can get their client websites banned fromthe search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, whichallegedly used high-risk techniques and failed to disclose those risks to its clients (David, 2005).Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writingabout the ban (Adam, 2005). Google's Matt Cutts later confirmed that Google did in fact banTraffic Power and some of its clients (Matt, 2006).Some search engines have also reached out to the SEO industry, and are frequent sponsors andguests at SEO conferences, chats, and seminars. Major search engines provide information andguidelines to help with site optimization. Google has a Sitemaps program to help webmasterslearn if Google is having any problems indexing their website and also provides data on Googletraffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemapand web feeds, allows users to determine the crawl rate, and track the web pages index status.2.3SEARCH ENGINE OPTIMIZATION(From the study of SEO basic by Bivings Group, June, 18, 2008) the term SEO is a short form of‘Search Engine Optimization’. Generally the optimization process meant for highlighting in the
search results carried by the abusers in the search engines such as Google, Overture of Yahoo etc.the web pages of these websites are rated upon the top ranks.From the above it can be concluded that, the search engine optimization, in short SEO is amethod which will be able to create the appropriate search results available for the users.(Telnic Limited. 2009) the Search Engine Optimization is considered to be an effective methodwhich is intended to improve the eminence and degree of the user traffic for the particularwebsite or the domain through the innate searching options. This is referred as a natural form ofsearching. This may be again categorized in to algorithmic and organic. More the searching ofthat particular website or domain, higher is the ranking given to it by the SEO. The high rates ofranking are further preserved by a periodical updation of the contents and in particular axiomsthat will improve the traffic. The search engine optimization is a huge industry in coordinationwith numerous professionals and groups that attempt to accumulate the comprehensible