expertise and negotiatetheir costs and availabilityQ 4T 2Identify service providers with required expertise andnegotiate their costs and availability3.3.Base the choice ofservice providers on merit and value for money and ensure selection meets legal and ethical requirementsQ 4T3Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements3.4 Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectivesQ 4T2Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives3.5. Include milestonesfor monitoring progressand expenditure against budget, and forevaluating campaign effectiveness in the scheduleQ 4T2Include milestones formonitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule
CriteriaAssessmentLearner Guide Content MappingELEMENT 3: Develop schedule for proposed advertising activitiesSKILLPERFORMANCECRITERIADESCRIPTIONREADING1.1, 1.5, 2.4, 3.1, 3.3Identifies, analyses and evaluates complex texts to determine requirements of the brief, and relevant legal and
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