Exhibit 11
TOP THREE COMPETITORS IN THE U.S. CRUISE LINE MARKET
Royal Caribbean International
Tagline
The Nation of Why Not
Theme
From the beginning, we were founded on the freedom to say “WHY NOT” to every experience.
Along the way, that attitude has produced some truly inspired moments.
Destinations
Alaska, Asia, Australia/New Zealand, Bahamas, Bermuda, Canada/New England, Caribbean,
Dubai/Emirates, Europe, Hawaii, Mexico, Panama Canal, “Repositioning” (mix of different
countries), South America, Transatlantic
Selling
Features
Offering more in each cruise – offering a private island, lengthening ships, additional amenities
such as a day spa, nine-story Centrum, glass, offering surfing lessons onboard
Source: Text is a summary of various pages on the site,
,
accessed 1 March 2011.
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