48.___________ and ____________ are questioning methods that involve contact with respondents. a.Questionnaires, telemarketingb.Observations, surveysc.mystery shopping, surveysd.Surveys, experimentationANS:DPTS:1DIF:Difficulty: ModerateREF:p. 181OBJ:LO: 7-3bNAT:BUSPROG: Reflective ThinkingKEY:Bloom’s: Comprehension 49.The basic instrument used to guide the researcher and the respondent when surveys are taken is knownas a: 50.Marta’s job involves asking shoppers in the mall about their experience with specific products. She works from a list given to her by the products’ producers. Marta is using the _________ method to gather ____________ data. 51.Ned was just about ready to begin his market research when an unknown rival launched a similar product in the market. Ned’s best course of action would be:
52.Nardella has completed her market research but now feels overwhelmed by the large amount of data. It might be helpful to her to : a.use a program like Excel to help her interpret the data.b.use a program like PowerPoint to create a slide show for her investors.c.hire a consultant to summarize the data.d.work with college students to sort the data.ANS:APTS:1DIF:Difficulty: ModerateREF:p. 183OBJ:LO: 7-3bNAT:BUSPROG: AnalyticKEY:Bloom’s: Analysis 53.Marketing research should be viewed as a supplement to, not a replacement for _____.
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- Spring '17
- lorid bradshaw
- Business, Management