Logos the company must be reliable if a former

This preview shows page 5 - 9 out of 9 pages.

Logos, the company must be reliable if a former senator endorses it.The Ad is created by (AAG) American Advisors GroupThis is intended for homeowners 62 and older. They provide tax free home equity loans with no payments.Imren (2014) Fred Thompson American Advisors Group (AAG) Commercial for Reverse Mortgage
A PLACE FOR MOM Commercialpower point clipart (n.d.)
This ad features Joan Lunden in a nice casual suit, sitting on a couch in a nicely decorated room with flowers.She appears relaxed, happy and sincere.The ad uses all 3 techniques. Pathos, emotional appeal to those worried about finding their parents a good place to live. Ethos, showing Joan is happy with their referral for living options. Logos, hoping the viewer will use their judgment to decide since Joan is happy with the service then they will be too.The ad was created by A Place for Mom Senior Living Advisors.The ad is intended for seniors. They provide a referral service for Senior Living options.A place for Senior Living Advisors(2012) Joan Lunden on How to Find Reliable Senior Living Options
ConclusionWhen we are watching commercials or advertisements we must pay attention to what they are really selling. We must not be influenced by a celebrity speaker or surroundings in the stage setting. Researching the product or service is the best option for consumers.
References:Imren (2014) Fred Thompson American Advisors Group (AAG) Commercial for Reverse MortgageRetrieved from: A place for Senior Living Advisors(2012) Joan Lunden on How to Find Reliable Senior Living OptionsRetrieved from: Center for Media Literacy (2005) Five Core ConceptsRetrieved from: CFA (n.d.) Media Persuasionretrieved from: Images (n.d.) power point clipart

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture