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During the presentation, demonstrate effective communication skillsincluding:-Speaking clearly and concisely -Using non-verbal communication to assist with understanding -Responding to questions as required -Using active listening techniques to confirm understanding Part BInstructionsThis part requires you to monitor the performance of the strategic plan forNative Bush Spice Australia, as well as evaluate the strategic planningprocess. You will be required to provide a report to the management team. Assessment Manual: BSBMGT616Latest version, July 2019 v.3.0 Page 3 of 20
Complete the following one (1)task.Prepare an implementation review report (using Appendix 5)Carefully read the following:It is one (1) year since the strategic plan was implemented and, as the OperationsManager, you are reviewing the performance of the business against theperformance indicators identified in the plan. Assume that the performance indicators identified in the strategic plan are asfollows:A 20% increase in total sales revenue.International market identified, and exporting commenced. Sales tointernational markets to comprise 20% of total income. Suitable alliance for marketing identified and 10% increase in sales attributedto alliance marketing.Identify new products through review of competitors’ web sites. Data and comments from staff after 12 months from implementation of thestrategic plan show:Sales have increased from $50,000 to $800,000Product now selling in Hong Kong and Singapore. Total international salesidentified as $70,000.No progress on alliance marketing as yet. No suitable partner identified. No ideas for new products. Assessment Manual: BSBMGT616Latest version, July 2019 v.3.0 Page 4 of 20
The report should address:Analyse and report on the data providedComment on whether performance indicators have been achievedDevelop recommendations for the year ahead based on your evaluation asabove, as well as required changes to the strategic plan. As you have also been asked to evaluate the strategic planning process,research best practice strategic planning processes and report on whetherthe organisation achieved this with the first strategic plan development andwhat could be improved. Submit:Part A ●SWOT & PEST Analysis Report●Strategic Plan●Email to the CEO seeking support and endorsement of the plan 2●Presentation slides----------------------------------------●SWOT & PEST Analysis ReportAppendix 3 – SWOT and PEST Analysis ReportIdentify sources of information to use to research Native Bush SpiceAustralia’s market, competitors and target customers. There are various source of information to use to research native bush spiceAustralia market,competitors like official records,google search,marketing recordsAssessment Manual: BSBMGT616Latest version, July 2019 v.3.0 Page 5 of 20