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Opposite the lorax is the once ler who is the owner

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Opposite the Lorax is the Once-ler who is the owner and the founder of the ‘Thneed’ factory. Throughout the picture book his motto is “business is business and business must grow” (Suess), despite the fact that the environment around him is worsening. Because the Once-ler only wants to make more and more money he has no problem creating ‘smogulous smog’ and ‘gluppity glup’. The Once-ler in the picture book represents contemporary big business. By making him so careless Suess is trying to convey to he reader that big business is not concerned with saving the environment, instead they focus on ‘biggering and biggering’ their money and business. The Once-ler is meant to open the reader’s eyes to the injustices made by the large corporations in reality. In addition to the Lorax and the Once-ler, the child in the story serves his own purpose in revealing the need to protect the environment. As the child listens to the Once- ler’s story he is exposed to the destruction of the environment. Just as the Lorax and the Once-ler serve as symbols in todays society, the child represents you, the reader. Suess uses the child as a way to get the reader motivated to take a stand and protect the environment, this is evident when he urges the child/reader “unless someone like you cares a whole awful lot nothing is going to get better, its not.” The child in the picture book is one of the main aspects of the eco-critical approach.
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