Social Media Presence Facebook more than 23000 conversation on Starbucks

Social media presence facebook more than 23000

This preview shows page 6 - 9 out of 11 pages.

Social Media Presence…… Facebook : more than 23,000 conversation on Starbucks’ Facebook wall, . Starbucks engages back and plays an active role in these with a 9% particip ation rate. Twitter: average tweets sent per day is 150, Since 2006, they tweeted 96,100 times and added over 11 million followers Instagram: 18.1 million followers on Starbucks’ account with over 1,845 publications.
Image of page 6

Subscribe to view the full document.

Brand Promise and Brand Personality…. Starbucks mission statement is, “to inspire and nurture the human spirit- one person, one cup and one neighbourhood at a time” Right from taking the order with a smile, writing customer’s name on the cup to customising and delivering the order as per their requirements Starbucks provides a wholesome experience in their stores, a place to hang out with their friends, relax and enjoy the warmth of the coffeehouse culture that it so proudly brings to the fore. Thereby displaying key aspects of brand personality like: Sincerity Competence Sophistication Commitment Sustainability
Image of page 7
Competition Starbucks is anti-blacks #Race together
Image of page 8

Subscribe to view the full document.

Image of page 9
  • Fall '15
  • PP

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes