The franchisor needs to write down the vision goals

services that the franchisor will provide. The franchisor needs to write down
the vision, goals, and objectives to be accomplished by the franchise
organization. Based on the study case, Yvonne’s business is rugs in the latest
styles and colours which is the business rapidly growing market thus she
wants to franchise that easy to her customers to buy the products in
everywhere.
Next, Yvonne had to do administrative development which is centered
on the organization of the business, necessary finances, and required human
resources. This organization is generally divided into two major functions
which franchise sales, and operations. The financial section is concerned with
how much money it takes to start the headquarters franchise system. For the
human resource management section, Yvonne should focus on staffing and
human resources needed to run the franchisor business.
The next level, Yvonne need to turn to the functions and operations of
the headquarters organization. This include advertising, accounting, pricing
suggestions, marketing, production, training, distribution, operations, field
staff, market research, and management. Yvonne must put together an
organization that will optimize the delivery of services to existing and
prospective franchisees. In addition, Yvonne should develop an incentive

system that will encourage and support the franchisees as she will be the
franchisor.
3. What else does Yvonne need to know before franchising?
Yvonne need to know that she have the entrepreneurial spirit for being
franchisor or not. The prospective franchisor/business owner is willing to
influence change. Often found among successful franchise entrepreneurs are
traits such as willingness and interest scan for opportunities, taking initiative
and action, and then persevering to reach closure on the opportunity. This
type of person, as founder of franchise, incorporates such traits into the firm’s
strategy, continually searching the marketplace for new opportunities to
expand the franchise businesses.
Next, Yvonne should consent about the products and services that she
will be provided. Step away from your own biases about the products or
services that provide to a customer. Yvonne should know what the customers
really thinks about the products and services thus customer’s point of view