Cons can be bias bc of self presentation bias distorted memory or how the

Cons can be bias bc of self presentation bias

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Cons: can be bias bc of self presentation bias, distorted memory, or how the question is framed Anchoring: previous questions anchor (drag) your next answer in a certain direction Contrast effects: comparing your answer to another influences how you will answer i.e. when davis students are asked how smart they are in comparison to einstein, they underestimate; when comparing to homer simpson they overestimate Endpoint effect: the way a spectrum is labeled effects answers Measuring variables w observations Directly observes peoples behavior Inter-rater reliability: level of agreement amongst multiple observers of the same behavior Avoids distorted memory but subject might change behavior bc they know theyre being watched (observational bias) Research designs
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1. Descriptive research has goal of describing peoples thoughts, feelings, and behaviors Methods for descriptive research are: observational studies, archival studies, and surveys Random sampling 2. Correlational research has goal to discover the relationship b/w 2 variables (i.e. positive, negative, none) Advantage: can study the correlation of naturally occurring variables so they can observe
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  • Spring '07
  • pickett

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