They targeted the markets shared needs and interests They did not only aimed

They targeted the markets shared needs and interests

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needs. They targeted the market’s shared needs and interests. They did not only aimed the lower or the upper class. Secret wanted to reach every woman empowering them to “be able to pursue theit goals without fear”. At the same time, Procter & Gamble wanted to make every woman to feel able to afford a high quality product. 6-20. This case covers the various members of a P&G Customer Business Development team. For a P&G corporate client, illustrate how the different roles of the buying center might interact with that CBD team. Be specific. 1. The Initiator starts this process by either wanting to buy a product or present a solution for a problem the company may be going through. He approaches the company building and talks to the Gatekeeper who will flow him information. 2. Then, the Gatekeeper will contact the initiator with the influencer who will do the formulation and determination of the specification of the product or services. He will evaluate and recommend which potential supplier satisfies the specific names of P&G. 3. After the influencer and initiator have worked on the proposal, they will have a meeting with the decider who will make the actual purchase decision. The decider may be someone with sufficient authority weight to decide if the purchases will be made.

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