Because of the way buy merchandise customers can

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62. Because of the way __________ buy merchandise, customers can never be confident
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that the same merchandise will be in stock each time they visit the store. A. departme nt stores B. off-price retailers C. discount stores D. downstream value stores E. category specialist stores 63. Consumers visiting __________ often comment that they feel like they are on a treasure hunt, searching for a bargain, due to the ever-changing assortment of merchandise. 64. If you were a marketer for a manufacturer and you wanted to improve revenues from irregulars, production overruns and returns, you would be attracted to using __________. 65. Retailers with strong brand names of their own might operate outlet stores to:
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66. One of the most fundamental activities of retailers is to provide __________, satisfying the needs of their target market. A. wholesaling opportunities B. persuasive advertising C. the right mix of merchandise and services D. corrective price controls E. category killing profitability 67. Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing: 68. It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because: 69. One product strategy used by retailers to differentiate themselves from competitors is:
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70. For retailers, promotion refers to: A. supply chain communication. B. the relationship between price and product. C. the image a store attempts to maintain through their pri D. both their in-store environment and their mass media co E. the seasonal discounts offered to move end-of-season
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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