Dissatisfied neutral satisfied strongly satisfied

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Dissatisfied Neutral Satisfied Strongly Satisfied Mean Standard Deviation 1. Interior cleanliness of the store 1 9 18 47 41 4.0172 .95081 2. Exterior appearance of the store 0 11 21 50 34 3.9224 .92455 3. Cleanliness of restroom 6 14 46 31 19 3.3707 1.05937 4. The value of your shopping trip 0 11 52 42 11 3.4569 .79556 Table 2.4 shows the satisfaction level of respondent on the basis of other facilities provide by BBSM. From the above table we can find that average of people is satisfied by the other extra facilities of BBSM.Interior cleanliness of the store has highest weighted mean 4 and cleanliness of restroom has lowest weighted average mean 3.37.This means majority of the respondents were satisfied and the most influencing factor for their satisfaction is interior cleanliness of the store. 2.3 Customer Satisfaction on Product Variety, Price Charged, Multiple Factors and Location 2.3.1 Customer Satisfaction on Product Variety Customer satisfaction on product variety was calculated by dividing product into three categories which includes: Arrangement and Classification of product, Variety of product available and Quality of products available which was calculated using 5-point Likert scale. Calculation of satisfaction level on product variety is done by calculating weighted average mean which is presented below:
Table 2.7 Product Variety Source: Survey Questionnaire In the table 2.7 we can see that most of the respond were satisfied with the product variety of BBSM similarly very few were strongly dissatisfied with the product as well as more people were strongly satisfied with the variety of product. Most of the respondent were satisfied with the variety of products and arrangement and classification of product in BBSM as this factor has highest weighted average mean of 3.94 .The overall study shows that average respondent were in satisfied level and moving toward scale of satisfied level with product variety and arrangement and classification of product. Statements Strongly dissatisfied dissatisfied Neutral Satisfied Strongly Satisfied Mean Standard Deviation 1.Arrangement and Classification of product. 2 7 17 59 31 3.9483 .90260 2.Variety of product available. 3 7 20 49 37 3.9483 .98550 3.Quality of products available. 2 7 29 58 20 3.7500 .87352
2.3.2Customer Satisfaction on Price Charged on Products by BBSM Customer satisfaction on product variety was calculated by dividing price into two categories which includes: price in compared to market and Availability of discount offers which was calculated using 5-point Likert scale. Calculation of satisfaction level on price charged is shown in the table below. The result is presented below: Table 2.8 Price Charged In the table 2.6 we can see that majority of the respondent were neither satisfied nor dissatisfied with the price compared to market and the availability of discount offers. Very few among total respondents were found dissatisfied in the piece charged and discount offers. The weighted average mean 3.05 and 2.86 shows that majority of respondent are in neutral scale and moving ton satisfied scale.

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