Cognitive dissonance and perception theory predict

This preview shows page 11 - 15 out of 17 pages.

Cognitive Dissonance and Perception Theory predict: people will avoid information that increase dissonance Perceptual process: Selective exposure selective attention  selective interpretation selective retention Selective exposure: Method for reducing dissonance by seeking information that is consonant with current beliefs and actions
Image of page 11
Selective attention: Method for reducing dissonance by paying attention to information that is consonant with current beliefs and actions Selective interpretation: Method for reducing dissonance by interpreting ambigous information so that it becomes consistent with current beliefs and actions
Image of page 12
Ingatan Terpilih/ Selective retention : Kaedah mengurangkan tekanan dengan mengingat maklumat yang sesuai atau selari dengan nilai, kepercayaan, tindakan sendiri. Method for reducing dissonance by remembering information that is consonant with current beliefs and actions
Image of page 13
Cognitive Dissonance Theory and Persuasion Buyer’s remorse: Post decision dissonance related to a purchase The dissonance that people often feel after deciding on large purchase. Eg. automobile purchase (Donnelly & Ivancevich, 1970): - located people who were waiting for delivery of cars they had signed contracts to buy.
Image of page 14
Image of page 15

You've reached the end of your free preview.

Want to read all 17 pages?

  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes