Logos pathos ethos mythos concept the goals of a

Logos
Pathos
Ethos
Mythos

CONCEPT
The Goals of a Persuasive Speech: Convincing, Actuation, and Stimulation
Persuasive vs. Informative Speaking
Defining a Persuasive Speech
14
Which of the following sentences does not indicate a transition within a speech?
“Furthermore, the use of knuckles as locomotive aids shows the biological connections between
apes and humans.”
“On the other hand, some breeds of dogs can be good caregivers for young children and the
elderly.”
“Imagine you are on a boat in which there are three people (including you), but only one life
jacket.”
“Next, please direct your attention to the recycling location maps in the center of each table.”
CONCEPT
Components of a Speech: Main Points, Introduction, Conclusion, and Transitions
15
Jeffery has just returned from a six-week backpacking trip along the Camino de Santiago in
Spain. He is presenting at a local college on the benefits of traveling abroad.

Jeffery’s credibility can best be described as (A) Credibility from experience .
A
Credibility by association Credibility from self-presentation Credibility from experience
Credibility from training
CONCEPT
Defining Credibility
Types and Elements of Credibility
Building Credibility
Ethical Usage
16
The Asian American Society of Political Scientists is hosting an awards banquet and asked Lisa to
present the “Newcomer of the Year” category.
Select the correct answer that completes the sentence and correctly describes the importance of
language and delivery.
Lisa focuses on improving her word choice and delivery because:
Word choice matters much more than nonverbal communication to the audience.
She wants to use sophisticated vocabulary that demonstrates her intelligence and education.
She wants to vary her pitch as much as possible.

Her pitch inflection tends to be monotone, which makes her message less interesting and
exciting.
CONCEPT
The Importance of Language
17
Which of the following is an example of an abstract description?
CONCEPT
Variations in Abstraction
18
It is important to making the purpose of your speech clear.
For ( A) Persuasive speeches, expect your audience to have opinions about your topic, and
present information that best supports your point of view.

A
Commemorative Graduation Persuasive Informative
CONCEPT
Choosing the Main Points
Highlighting the Main Points
19
Which of the following is not a good reason to outline?
CONCEPT
Reasons to Outline
20
LaDawn needs to convince a group of reluctant parents from her son’s school to form a
fundraising committee. First, she needs to convince them that the school’s computers and
software need updating and that they will have to raise the money themselves. This will be the
first time anyone has done fundraising in the school.