Customers are completely satisfied for the amount the pay for any buying the

Customers are completely satisfied for the amount the

This preview shows page 18 - 21 out of 25 pages.

Customers are completely satisfied for the amount the pay for any buying the product from J.J. the managers of each outlet explain each and everything about the product like Junaid Jamshed Page 17
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the material of the fabric they use and other material for designing the outfit so consumers never feel that they are paying more amount of this product. Another advantage of J.J because he is the singer and most of the people are attracting toward side because he is the popular pop Pakistani singer gained lot of fame at that time. J.J offers the comparatively reasonable prices than the competitors. All the outfits of J.J have got the eastern touch which is according to the culture of Pakistan. Juniad Jamshed Online Shopping Online shopping is another good service from Junaid Jamshed brand, you can order your favorite design according to your mention size on website like extra-large, larger, medium or small or extra small so that it could be fit according to your physique. The delivery time inside Pakistan and other Middle East countries is from 24 to 28 hours but in Europe and in other countries it could be 72 to 96 hours. The most important information about return policy is that, your product could not return either it is not according to your size or any other issue but it could be replace for some reason mention on website. Swot Analysis of J.J Strengths: Strengths: Junaid Jamshed is giving value and satisfaction to the customers through good quality outfit and low prices than the competitors. Junaid Jamshed has established largest number of outlets in Pakistan. All the designs of J.J are completely on eastern designs. JJ’s outlets are located at those locations which are easily accessible to everyone. Strength is that the combinations and matching’s of the groom wear and the bridal wear would be easy for the customers. Weaknesses: Junaid Jamshed Page 18
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Their promotion in the market is comparatively less than other brands. They are not offering any photo shoots for the promotion of their designs. They are not arranging any kind of fashion shows. Opportunities: People of Pakistan prefer eastern clothes and the major focus of the designer is JJ on giving eastern touch to the outfits. They have also opened some of their franchises in London that would be good opportunity for them to penetrate international market. Threats: The major threat for JJ is its competitor as like Maria B, Deepak Parwani and HSY. All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people. Market strategies When it comes to marketing strategies; J. Company has focused on every aspect related to marketing. It’s true that what if the product or brand is great but satisfying customer is not too easy. This company came with a simple philosophy i.e. "The greatest good for the greatest number of people". This shows that how they are more concerned about satisfying customer needs. Relating to the book “there is no better advertisement than a satisfied customer and nothing worse than a dissatisfied one”. When it comes to
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  • Winter '17
  • goutam
  • Marketing, Junaid Jamshed

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