This result rejects the null hypothesis which implies that intern environment

This result rejects the null hypothesis which implies

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This result rejects the null hypothesis, which implies that intern environment plays a positive, direct and significant influence toward the business performance. Therefore, the fourth hypothesis is accepted. The result of the measurement shows that the intern environment seen from its function in Bajawa regency has been considered good enough to support the business performance. The most dominant function of the intern environment is the marketing since the company is located in a strategic area in the central of the district, supported by adequate production function for it is easy to get the production materials. Moreover, employees in the company are competetent and huge amount of capital was available to support the business. H5: Business Strategy has a positive, direct and significant influence toward Business Performance. Business Strategy positively influences business performance at a coefficient value of 0,4581 and t value 5,0597 lesser than the t table (1.960), significant at p < 0.05%. This result rejects the null hypothesis, which implies that business strategy has a positive, direct and significant influence toward business performance. Therefore, the fifth hypothesis is accepted. This result shows that the application of pricing strategy as the most dominant business strategy in Bajawa Regency gives positive contribution to the business performance including the effectiveness of the production process and the determination of competitive price. One of ways to measure a company’s performance is by analyzing how the company responds or anticipates any change that occur in the environment by applying certain strategy to prevent the business from getting negatively affected by any change. CONCLUSION The result of this study to find the influences of extern and intern environment toward business strategy and business performance in Bajawa regency, Ngada district, Nusa Tenggara Timur supports the funding of some previous research done in Indonesia. This study has also proven that business environment in Indonesia is conducive enough for investors to run their enterprises. It is expected that the result of this study as well as the results of some previous studies enhance the motivation of the society to run their own business. National economic development and the advancement of a nation can be measured from the number of business owners in the country. Apart from that, enterprises in Indonesia especially MSMEs should consider some aspects, one of which is the way to implement appropriate business strategy as a response toward changes in the business environment. Business owners should also improve their capability in running their business. In this case, the government should act as a mediator in providing business trainings and workshops for the society. Business owners are also required to be aware of any changes that occur in the business context to be able to anticipate them by applying the best business strategy to maintain and improve the business performance. This study suffers from a
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