In June 2009 Larrikin Music sued Men At Work for copyright infringement

In june 2009 larrikin music sued men at work for

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! In June 2009, Larrikin Music sued Men At Work for copyright infringement, alleging that "Down Under" was copied from "Kookaburra". ! On February 4, 2010, Justice Jacobson ruled that Larrikin's copyright had been infringed because "Down Under" reproduced "a substantial part of Kookaburra ". ! It was thought that as much as 40-60% of earnings might be at stake. However, the judge called Larrikin’s demands excessive and ruled that only 5% of earnings since 2002 be paid. Do you agree?
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School of Economics, Finance and Marketing Copyright 2016! Who won this one?
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Trade Secrets A trade secret is both a type of IP and a strategy for protecting your IP. It can provide effective protection for some technologies, proprietary knowledge (know-how), confidential information and other forms of IP A "trade secret" is information that derives economic value from remaining secret, and is the subject of efforts that are reasonable under the circumstances to maintain its secrecy No protection against subsequent independent development
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Trade secrets School of Economics, Finance and Marketing “The secret to one of the world's most famous brands lies deep in a bank vault somewhere in Georgia , US. Its exact location is reportedly known only to between two and four Coca-Cola executives . It is rumoured that measures are employed to protect the chosen few – the executives never travel together , and must approve a successor should one of them die . Outlets which make the drink are simply supplied with syrups and other ingredients from Coca-Cola – but not the original recipe . People have revealed what they claim to be the official recipe after analysing the drink, but Coca-Cola remains tight-lipped.” Source : Tom Geoghegan, ‘What we still don’t know’, bbc.co.uk/1/hi/business 2 nd June 2005
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School of Economics, Finance and Marketing Trade secrets cont… Recent Coca Cola Commercial On January 23, 2011, during an NFL commercial, Coca-Cola teased that they would share the secret formula only to flash a comical "formula" for a few frames. This required the use of DVR to freeze on the formula for any analysis, which ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial: Nutmeg Oil, Lime Juice, Cocoa, Vanilla, Caffeine, "flavouring", and a smile! So we still don’t know!
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Patents – Invention vs Innovation A patent is a right that is granted for any device, substance, method or process that is new, inventive, and useful - legally enforceable, exclusive rights to commercially exploit the invention for the life of the patent. A patent is a temporary monopoly in a technological innovation granted to the patentee Patents provide the right to exclude others from exploiting the invention 18 months after filing a patent application it becomes open for public inspection A 20 year monopoly is provided in exchange for a detailed description of the invention claimed Here – every part of the light globe has a patent attached to it
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Requirements for a Valid
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  • Three '17
  • SCHOOL OF ECONOMICS

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