This already shows that the owner already know the method works so it is not

This already shows that the owner already know the

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out of all the four choices. This already shows that the owner already know the method works so it is not risky at all. The school industry goal is to just get more students in the existing market even though it has competitors. It is also to expand the sale or make more profit. This strategy will help persuade and encourage more people to choose ISM instead of other schools by offering more promotions activity like inviting students from other countries with scholarship and inviting other domestic students with scholarship if they have high GPA. 3.1 Produce an assessment of existing business objective and plans Current Vision Mission and Objectives Vision - “To provide an educational environment through staff, program and setting in which students can continue to grow in academic competence, personal fulfillment, self- 10
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discipline, social and environmental responsibility and appreciation of their own and others’ artistic and cultural heritage. “ Mission - To make students academically well prepared, socially responsible, culturally sensitive and personally fulfilled. Objective - Increase number of more international students by offering scholarship within 1 year. Increase number of more domestic students to gain more profit every year. Offer more AP courses for students every year for college beneficial Segmentation, Targeting and Positioning Geographically ISY is located in Yangon. New small campus for kindergarten through elementary school is also located near the main campus. But currently, the school is looking for new students in Yangon [CITATION Placeholder2 \l 1033 ]. Demographically for age, ISM has targeted from age 3- 18 because it starts with nursery school, then kindergarten, elementary, middle and high school. Gender is both targeted male and female. For income. ISM has targeted customers that can pay at least USD 1000 per month because overall yearly school fee is very expensive. Any religion and nationality is welcome to attend the school. Psychographically, ISM offers after school activities that students can do for leisure. ISM promotes healthy lifestyle for students by offering good gym equipment imported from United States and build swimming pool for students and both teachers to swim afterschool and both during school time. It has also targeted people from high social class who has high income and can afford to pay for their children. For interests, the students also have volunteer group and community service group that students do for the school to have good 11
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impression and image. There are groups such as microloan group and fundraising events and help portrait group that help the poor people in the town. For targeting , ISM is a concentrated o ne because the school fee itself is originally very expensive compare to any other school in Yangon and therefore the school has only targeted customers who are from high social class and customers who can afford to pay the school fee [ CITATION Dib01 \l 1033 ] .
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  • Fall '19
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