77)An internal situation analysis looks at all of the following EXCEPT:A)results of the firm's previous promotional programsB)corporate and brand image analysesC)competitive analysisD)promotional objectivesAnswer: C78)An external situation analysis could include all of the following EXCEPT:79)Debbie's Donuts wants to prepare a promotion plan for the upcoming fall season. As part of herinternal situation analysis, she should review:12
80)In order to identify attractive market segments, Brian's Electronics Sales & Service conducts aconsumer analysis which includes a review of all of the following EXCEPT:81)Before determining the appropriate promotional mix for his new annual campaign, the Triscuitcrackers brand manager needs to do a competitive analysis, including:A)A review of how much profit Kraft expects his brand to contribute to the overall marketingplan.B)The relative media costs of Chatelaine and Canadian Living magazines.C)Whether people prefer eating Triscuit warmed up or straight out of the box.D)The brand equity and consumer preference of PC's Woven Wheat Thins.Answer: D82)A market analysis includes a number of factors like market size, growth, and ________.83)Suggestions that McCain launch new frozen products based on changing trends and consumerdemographics are as a result of:84)________ refer to what is to be accomplished by the overall marketing programs and is stated interms of sales, market share, and profitability.
You've reached the end of your free preview.
Want to read all 17 pages?
- Winter '16