Come to market through a rd efforts b licensing

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come to market through: A. R&D efforts. B. licensing technology. C. consumer research. D. lead users. E. brainstorming. Biotechnology companies often handle R&D but then license their technologies to other companies who use them in different products. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 72. (p. 236) A __________ is a medical study that tests the safety and effectiveness of a drug or treatment in people. A. pharmaceutic al prototype B. clinical trial C. medical protocol D. treatment identification E. medical efficacy test Pharmaceutical companies use clinical trials to determine whether or not a new drug is both safe and effective. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 73. (p. 236) Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for a new beach resort. You are engaged in __________, a form of idea generation.
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A. R& D B. licensing technology C. consumer research D. geodemographic analysis E. brainstorming A brainstorming session is a meeting whose objective is to generate as many ideas as possible. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 74. (p. 236) One of the key characteristics of brainstorming sessions is that: A brainstorming session is a meeting whose objective is to generate as many ideas as possible. For this reason, no idea is immediately accepted or rejected. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 75. (p. 236) At the end of a brainstorming session, participants are often asked to:
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Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 76. (p. 237) __________ involves taking apart a product, analyzing it, and creating an improved product that does not infringe on the competitor's patents.
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