environment. We need creative leaders to find answers to difficult questions (Rowe2004).Second, with innovation fast becoming the buzzword in corporate circles and inan era of shared common resources be they technology, processes, products or �information,even the common knowledge pool what is it that differentiates one business�from another and how can a management institute best be able to act as a catalyst forgrowth in this new environment? There needs to be new thought as to what we impartas management education today.Inspiring innovations in business and management techniques need the integrationof multiple disciplines. According to Johansson (2004) operating within a field�will generate ideas along a particular direction but when you step into an intersection,you can combine concepts between multiple fields and generate ideas that leaf innewdirections. An integrated disciplinary approach, bringing design, management, �technologyand social sciences together, will nurture a breed of managers who are trainednot only to manage but who can also innovatebylooking at the human, social andpsychological needs of the users of their products and services and by improvingprofitsin their line of business.With this thought, the We School1 in Mumbai (acclaimed as the fastest transformingbusiness school in the country based on the formidable reputation that ithas earned for its pragmatic approach to management education) initiated a managementprogramme that incorporates design thinking into its mainstream managementeducation.Approaches to Design and Management in India 113Evolution of De sign and De sign Educationin IndiaFive thousand years of Indian design stretch before us like a kaleidoscopic sequenceof visual images. Historical, mythical, cinematographic historically, design �has beenthe way of life for the Indian people. Not confined to the craftsmen, design pervadesall aspects of the Indian condition from the rangoli (colour pattern) on the doorstepto the bindi (traditional mark) on the forehead.Design in India reached a high watermark in the ancient civilizations ofMohenjodaroand Harappa (30002000 bc). Here it was close to life, reflecting and�borrowing from nature and men. Pottery, metal casting, and stone were employedto create objects of functional and cultural significance. Then came a shift in Indianhistory (after the thirteenth and fifteenth centuries), which led to an emphasisonmetaphysical thought. This was marked by a period when rulers began to build hugeempires by conquering and occupying neighbouring kingdoms. This led to the buildingof megastructures to showcase dominance.Art schools began to rise, often due to extraneous influences such as the GandharvSchool of sculpture, which was established under Greek influence. Some evolved froman agglomeration of craftsmen working at a single site over generations for �example
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at the sites of the great temples of Konarak, Dilwara, Khajuraho and Tanjore.
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