Privacy is more than confidentiality. A right to privacy means that one has a right to refuse to answer any questions in an interview. Potential participants have a right to privacy in their own homes including not admitting researchers and not answering telephones. They also have a right to engage in private behaviour in private places without fear of observation. To address these rights, ethical researchers ask permission to interview respondents. They inform respondent of their rights to refuse to answer any question. They only schedule field interviews during day light and not as meal time/lunch time or they call in advance to set an appointment for an interview. Telephone interviews are limited in time and occur only during reasonable hours. Observation is restricted to public behaviour. 3
2) Ethics and client / sponsor They are also ethical considerations to keep in mind when dealing with the research client. They include: a) Confidentiality Two primary reasons of confidentiality for the research client include: Many clients wish to undertake researcher without revealing themselves This is one reason for hiring outside consulting firms to complete research projects. When a company is testing a product idea it may not want consumers to be influenced by the company’s image. If a company is contemplating entering a new market it may not wish to have competitors aware of its plans. For this and other reasons companies have the right to disassociate themselves from the sponsorship of the project. It is the responsibility of the research firm to respect that desire and design a plan that safeguards the identity of the client. The purpose of the study or its details A client may be testing a new product or new ideas that are yet to be patented and does not want competitors to know of its plans. The company could be testing a new marketing strategy and may not want competitors to know. It may also be investigating employee complaints and may not want to spark union activity. Whatever the reason, clients have right to demand and receive confidentiality between themselves and researchers. b) Right to quality research The clients have right to quality research.
- Spring '12
- Ethics, researcher