Evaluation Methods Evaluation on website design Home page download time in

Evaluation methods evaluation on website design home

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Evaluation Methods : - Evaluation on website design: Home page download time (in different connection cases), there are no dead links, spelling errors, different browsers and search engine friendly degree of adaptability (META tag is reasonable or not). - The registration number and search engine ranking - Page Views - Number of independent visitors - Number of page views per visitor - Number of users - Number of links to other sites - Average time for users on each page SOURCES AND REFERENCES USED IN THE E-MARKETING PLAN 1. ASOS’s website [Online]. Available at: - feed/2017_10_23-mon/hot-10-new-season/?ctaref=articles+related+stories Accessed June 5, 2018 2. - marketing-plan Accessed June 5, 2018 3. Accessed June 5, 2018 4. E-marketing Excellence: Planning and Optimizing Your Digital Marketing by Dave Chaffey Marketing, Assessment No.1 Page 21 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 5. Kalyanam, K., & McIntyre, S. (2002). The e-marketing mix: a contribution of the e-tailing wars. Journal of the academy of marketing science , 30 (4), 487-499. 6. Powers, T., Advincula, D., Austin, M. S., Graiko, S., & Snyder, J. (2012). Digital and social media in the purchase decision process. Journal of advertising research , 52 (4), 479-489. 7. 8. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. 9. Sheth, J. N., & Sharma, A. (2005). International e-marketing: opportunities and issues. International Marketing Review , 22 (6), 611-622. 10. Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM , 46 (12), 300-307. 11. Wertime, K., & Fenwick, I. (2011). DigiMarketing: The essential guide to new media and digital marketing . John Wiley & Sons. Marketing, Assessment No.1 Page 22 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 APPENDIX Include any attachments, facts, figures, pictures, diagrams, brochures, web screenshots, etc that you have discussed in your plan and may relate to explain the e-marketing plan more clearly. Marketing, Assessment No.1 Page 23 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 LINKS TO TEMPLATES Gantt-Chart or Schedule templates Budget & Costing templates SWOT/PESTLE analysis templates Marketing Action Plan templates Marketing Mix/4Ps templates

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