In each decade certain genres gain popularity 1900s

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In each decade, certain genres gain popularity 1900s Directors was in charge of everything 1910-1920 Star System - Movies started revolving around movie stars - Stories made for stars to create images After 1915 Separated each work - Ex. cinematographers, crafters, etc. - Directors can really focus on actors to do good performances 1920s-1930s The kew figure becomes producers who are in control of financing - The power to control over how the movies are made - Directors were still in charge of putting the images on screen - Producers were more intrusive than before By mid-20s Annual box office was $1.25 billion (=$10 billion today) Film industry was one of the top industries in the US (maintained it for 25 years until the end of 40s) 1925-1950 The Golden Age of Hollywood 1900s-1910s 3 main branches of the movie business - Production - Distribution
- Exhibition Vertical Integration - Big studios began to put all three together, consolidating them all - Adolph Zukor started it (Paramount) - William Fox and Marcus Loew too - Paramount had the biggest stars under contract - 1921 Paramount owned 400 movie theaters (most of which were in big cities and created higher profit) Studios advertise its own films and exhibit in their own theaters Blind Blocking, Blind Booking - Big studios did not like independent theaters - Independent theaters had to rent Paramount theaters - Can book it but only with blocks End of 1940s The US Supreme Court banned it stating that it is a monopoly (can produce and distribute but cannot exhibit) By 1929 5 major studios produced more than 90% of fictional films - Paramount - MGM - RKO - FOX - Warner - Each studios had distinctive style, look - Universal became powerful in 50s to 60s (in 30s making horror films) MGM - Richest studio - 23 sound studios - Many acres of land - High key lighting - Musicals - Motto: we have more stars than in heaven FOX - Not good at producing routine
- More of a quality studio - Take risks - John Ford (the only non-Jewish head of the studio, directed “The Grapes of Wrath” with social message) Paramount - European immigrants (Ex. Murnau, Lubistch) - Sophisticated studio - Artist studio with beautiful buildings (Ex. Cecil B. DeMille, Lubech, Hitchcock) - Especially receptive to comedy Warner - Invested less money on products - More dependent on good dialogs, good screenplay writers - Gangster films, manly, violent films - Basic decors - Low key lights - More realistic (even the musicals) - Backstage musicals (Busby Berkeley) RKO - Financially unstable - Little major - Lack in leaderships - Most hospitable for directors and producers (have artistic freedom) - Independent make films through RKO Talking pictures made movies realistic - Attracted children and tennagers - Violent realism in gangster movies (people were against it) 1930 The Motion Picture Production Code (Hays Office Code) - Tighter, more strict - Review films for content by board members - Filmmakers ignore it (pre-code films 1930-1934 Ex. “Scarface” 1932) 1934 The Catholic Legion of Decency - Catholic churches boycotted movies
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