Also companies in the business of delivering mass

This preview shows page 5 - 7 out of 7 pages.

. Also, companies in the business  of delivering mass messages with mass media:  Viacom is a media company . 2. Media multitasking a. Simultaneous exposure to messages from different media. 3. Mass communication a. Technology-enabled process by which messages are sent to large, faraway  audience. 4. Marketplace of ideas  a. The concept that a robust exchange of ideas, with none barred, yields better  consensus.  5. Symbiosis a. Mutually advantageous relationship. 6. Media literacy a. Competence or knowledge about the mass media. 7. Interpersonal communication a. Between two individuals, although sometimes a small group, usually face to  face. 8. Group communication a. A audience of more than one, all within earshot. 9. Feedback a. Response to a message. 10. Demassification a. Media’s focus on narrower audience segment. 11. Sub-mass audience
Image of page 5

Subscribe to view the full document.

COM 190 Chapter 1 Vocabulary 01:09 a. A section of the largest mass audience, with niche interest. 12. Narrowcasting a. Seeking niche audiences, as opposed to broadcasting’s traditional audience  building concept. 13. Capitalism a. A economic system with profit as the incentive for producing goods and  services. 14. Revenue stream a. Source of income. 15. Editorial content a. Mass media content other than advertising.  16. Fortune 500 a. Annual ranking by the business magazine  Fortune  of largest U.S. corporation.
Image of page 6
Image of page 7
  • Fall '10
  • MelissaAlpers-Springer
  • Mass Media

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern