Also companies in the business of delivering mass

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. Also, companies in the business  of delivering mass messages with mass media:  Viacom is a media company . 2. Media multitasking a. Simultaneous exposure to messages from different media. 3. Mass communication a. Technology-enabled process by which messages are sent to large, faraway  audience. 4. Marketplace of ideas  a. The concept that a robust exchange of ideas, with none barred, yields better  consensus.  5. Symbiosis a. Mutually advantageous relationship. 6. Media literacy a. Competence or knowledge about the mass media. 7. Interpersonal communication a. Between two individuals, although sometimes a small group, usually face to  face. 8. Group communication a. A audience of more than one, all within earshot. 9. Feedback a. Response to a message. 10. Demassification a. Media’s focus on narrower audience segment. 11. Sub-mass audience
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COM 190 Chapter 1 Vocabulary 01:09 a. A section of the largest mass audience, with niche interest. 12. Narrowcasting a. Seeking niche audiences, as opposed to broadcasting’s traditional audience  building concept. 13. Capitalism a. A economic system with profit as the incentive for producing goods and  services. 14. Revenue stream a. Source of income. 15. Editorial content a. Mass media content other than advertising.  16. Fortune 500 a. Annual ranking by the business magazine  Fortune  of largest U.S. corporation.
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01:09
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  • Fall '10
  • MelissaAlpers-Springer
  • Mass Media

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