Other information collected when observing activities

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Other information collected when observing activities: Photographs of artifacts (documents, diagrams, forms, computers, etc.) Videos of artifacts. Descriptions of artifacts. Workflow diagrams showing the sequential order of tasks. Process maps showing connections between activities.
OBSERVATION IN A CONTROLLED ENVIRONMENT Direct observation Think aloud techniques Indirect observation – tracking users’ activities Diaries Interaction logs Web analytics Video, audio, photos, notes are used to capture data in both types of observations 29
WEB ANALYTICS A system of tools and techniques for optimizing web usage by: Measuring, Collecting, Analyzing, and Reporting web data Typically focus on the number of web visitors and page views. 30
A SECTION OF GOOGLE ANALYTICS DASHBOARD FOR ID-BOOK.COM 31
APP ANALYTICS
APP ANALYTICS
CHOOSING AND COMBINING TECHNIQUES Depends on the: Focus of the study Participants involved Nature of the technique(s) Resources available Time available 34
SUMMARY Data gathering sessions should have clear goals. An informed consent may be needed. Five key issues of data gathering are: goals, choosing participants, triangulation, participant relationship, pilot. Data may be recorded using handwritten notes, audio or video recording, a camera, or any combination of these. Interviews may be structured, semi-structured or unstructured Focus groups are group interviews Questionnaires may be on paper, online or telephone Observation may be direct or indirect, in the field or in controlled settings. Techniques can be combined depending on the study focus, participants, nature of technique, available resources and time. 35
YOU SHOULD NOW... Be able to plan and run a data gathering program Be able to plan and run an interview or focus group Be able to design a simple questionnaire Be able to plan and carry out an observation to collect data 36
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SENG2260 HUMAN-COMPUTER INTERACTION Data Analysis, Interpretation and Presentation All images in this presentation are either licenced or labelled for reuse on Google Images.
LECTURE AIMS Discuss the difference between qualitative and quantitative data and analysis. Enable you to analyze data gathered from: Questionnaires.

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