You are prepared to incorporate new information and

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you are prepared to incorporate new information and to double back or recycle your work as the need arises. Recycling breaks the momentum of a proposal and may require substantial analysis.
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Step 2: Test the Strategy-Environment Linkage Step 3: Forecast Performance The goals incorporated in the strategic proposal provide a useful reference point for the performance forecast. Work systematically through the strategic goals for each proposal (ex. Revenue, cost, return, and investment goals) and use what you have learned about the environment to draw conclusions about the likelihood of achieving them. Step 4: Rank Against Other Proposals Summary: This chapter has presented the basic steps for analyzing the links between strategy and environment. The early priority in this process is to focus the analysis, and we demonstrated the utility of performance assessment, the strategic proposal, and the business profit model in pursuing this task. We acknowledged the potential risks of over focussing the analysis, but
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