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64.In an electronic test marketa.The providers of the service have a great deal of demographic data on their recruits.b.The test market service monitors each household's television viewing behavior.c.Each household has an identification card for supermarket purchases.d.Both b and c are correct.e.All of the above are correct.e65.In a simulated test market all of the following are true EXCEPT66.Simulated test markets67.Disadvantages of standard test markets include all of the following EXCEPT68. Which of the following is FALSE regarding popular standard test market cities?a.They are demographically representative of the larger market in which the product will be ultimately sold.b.They should be geographically isolated from other cities.c.They should be located centrally within the U.S.d.They should be large enough that they have multiple media outlets of their own.e.They should possess a sufficient number of the right kind of retail outlets.e69. The standard test market plays a vital role when 73
d70What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisementsthey recall, what are their attitudes toward the company, where do they buy, when do they buy, and who is the competition?