Both organizations have extensively trained officials to execute product

Both organizations have extensively trained officials

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Both organizations have extensively trained officials to execute product strategies which usually become the primary component that is used by these to outcompete each other and gain many clients, both current and new ones. This involves marketing management strategies, branding, product depth, product, width, and product line, among others ( Gudmundsson,2019) . The Hong Kong and Cathay Pacific airline aviation markets have 40% inbound traffic and 30% outward traffic. Both companies are looking forward to launching branches in Tokyo and Osaka. They have professional and charming airline crews to give premium experience to all clients in all suites ( Arthur,2019). This goes hand in hand with the customer services which are present at the airport and online. Both companies have an online platform that helps to ease booking. Their airplanes have been designed very well with inflight entertainment, food, beverages, seat comfort, staff service, and ticket refund after a flight cancellation. Both companies show moments, landscapes, and people's emotional photography. Their branding identity for airlines is in the characteristic of the right colors. Both companies have many sub-products with more related products to the existing airline's services, which are offered and increasing the number of varieties of particular products that are offered. Both Cathey Pacific Airways and HK express use the same price strategies which are geared to entice clients to travel with their suites. This involves pricing cost-based pricing,
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MARKETING STRATEGIES 4 value-based pricing, cost-based pricing. In terms of cost-based pricing, both airlines moderate their fuel pricing to increase their airline's profitability. They can beat the 70 USD odd or below, which makes them endure so much in the market because a lot of small -scale flight companies are unable to take this fuel pricing odds. They utilize low pricing on their flights, both inbound and outbound, to outcompete the other airlines on the market ( Liu & Atuahene ,20 18) . Their economic class suites are cheaper than other airlines. Both have discounts on the prices during popular events that are happening around the world. Both have services that are cheap and affordable for all clients. Their sub-products sold by these airlines help to boost the value-based cost to beat other airlines that have utilized this kind of strategy ( Gudmundsson,2019) .. In terms of price skimming, both companies tend to raise their prices of services and lower them based on the market. Both companies have their prices set according to what the client or class or client is willing to offer. They tend to increase the rates for the economy class and impose a low price on domestic and regular travelers. Despite the similarities discussed, Cathay Airways and HK express differ in marketing strategies. Cathay Pacific Airways has implemented these marketing strategies effectively in that they have 43% of the company compared to 27% of HK Express. Cathay
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  • Spring '17
  • john
  • Marketing, Cathay Pacific, Hong Kong International Airport, Cathay Pacific Airlines

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