public relations exercise d transactional marketing practice e point of

Public relations exercise d transactional marketing

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public relations exercise d. transactional marketing
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practice e. point of difference Response Feedback : Research indicates that 85 percent of U.S. consumers say they have a more favorable opinion of companies that support causes they care about. Also, 80 percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued point of difference for brands and companies, all other things being equal. Question 1 0 out of 10 points In Marketing in the News, we heard that German supermarket chain Lidl debuted: Selected Answer: [None Given] Answers: a. its own brand of Smart Phones. b. a successful line of women's clothing. c. a selection of small to medium sized consumer drones. d. in-house Apple stores. e. a successful line of office supplies Response Feedback: In addition to groceries, Lidl debuted a women's collection in August 2014 that sold out within the first three days Question 2 0 out of 10 points A consumer needs to buy toothpaste. To do this, the consumer decides to buy the same brand as last time. This is a case where a problem solution comes from: Selected Answer: [None Given] Answers: a. external search of store
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information b. search of toothpaste advertisements c. talking to other people d. memory e. our family Response Feedback: When a consumer recalls information with out engaging in any search, the consumer is drawing on information in memory, an important source of possible solutions to consumer problems. Question 3 0 out of 10 points In Marketing in the News, we heard that animal testing of cosmetics products is okay in the European Union if: Selected Answer: [None Given] Answers: a. the animal testing was done to meet laws of third countries. b. the animal testing was necessary to guarantee consumer health and safety. c. the parent company is headquartered outside the E.U. d. the cosmetic is going to be used around the eyes. e. Actually, they say there are no exceptions. Animal-testing for cosmetics is never okay for products sold in the E.U. Response Feedback: No Exception Made for EU Law on Animal-Tested Cosmetics Ingredients Question 4 0 out of 10 points In the class discussion of ethics, we learned about several lapses of judgment that business people had made. Which one did we
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associate with the Martha Stewart? Selected Answer: [None Given] Answers: a. Insider Trading b. Manufacturing of asbestos that harmed customers and employees c. Inflated accounting reports d. Marketing infant formula to African women who could not really afford it or provide it safely to their babies e. Watering their apple juice product while marketing it as 100% juice Response Feedback: Lecture (but note that the name was misspelled on the lecture slide).
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