Firms to need build close links between rd marketing

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Mathematical Applications for the Management, Life, and Social Sciences
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Chapter 0 / Exercise 52
Mathematical Applications for the Management, Life, and Social Sciences
Harshbarger
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Firms to need build close links between R&D, marketing, and manufacturing. Video Note: One issue which firms must contend with is protecting their proprietary property. The iGlobe China Rising: Intellectual Piracy in China explores how many companies have been negatively affected by intellectual piracy by China. 15-14
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Mathematical Applications for the Management, Life, and Social Sciences
The document you are viewing contains questions related to this textbook.
Chapter 0 / Exercise 52
Mathematical Applications for the Management, Life, and Social Sciences
Harshbarger
Expert Verified
Chapter 15 - Global Marketing and R&DThe Location of R&DB) Ideas for new products are simulated by the interactions of scientific research, demand conditions, and competitive conditions. Other things being equal, the rate of new-product development seems to be greater in countries where:i)More money is spent on basic and applied research and development. ii) Demand is strong. iii) Consumers are affluent. iv) Competition is intense. Integrating R&D, Marketing, and Production C) The need to adequately commercialize new technologies poses special problems in the international business, since commercialization may require different versions of a new product to be produced for different countries. D) A firm’s new product development efforts need to be closely coordinated with the marketing, production, and materials management functions. This integration is critical to making certain that: product development projects are driven by customer needs, new products are designed for ease of manufacture, development costs are kept in check, and time to market is minimized. Cross-Functional Teams E) One means of achieving cross-functional integration is to have cross-functional product development teams. Effective cross functional teams should be led by a heavyweight project manager with status in the organization, include members from all the critical functional areas, have members located together, have clear goals, and have an effective conflict resolution process. Building Global R&D Capabilities F) The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries. G) Integrating R&D, marketing, and production in an international business may require R&D centers in North America, Asia, and Europe that are closely linked by formal and informal integrating mechanisms with marketing operations in each country in their regions, and with the various manufacturing facilities. 15-15
Chapter 15 - Global Marketing and R&D H) Some companies allocate product development responsibilities using a global network of R&D centers that develop the basic technologies for new products which are then picked up by R&D units attached to global product divisions and used to generate new products to serve the global marketplace. Critical Thinking and Discussion Questions

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