Although the number of smokers has reduced in recent

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and enable them to think more about the after effects. Although the number of smokers has reduced in recent years, the CDC is still concerned with the high number of preventable deaths caused by smoking and the treatment of other illnesses as a result of smoking. Identification of the propagandist 7
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An Exploratory Study into Propaganda of Smoking: Tips from Former Smokers Campaign The source of the propaganda is the CDC and ultimately the federal government. There was no one particular leader who brought in the campaign. Rather as its website suggests it was the combined effort of the organization that brought in the campaign. The CDC has a long history of campaigning towards increasing awareness about other health issues and diseases such as cancer, AIDS, antibiotics, nutrition as well as vaccination and immunization. The organization, thus has a long history of bringing in campaigns and it is quite obvious that it was the organization as a whole that brought in the campaign. CDC is a federal agency and the government started this as an awareness and persuasive campaign and thus there was no need to hide the source of the propaganda. The identification of the propagandist in this campaign was not a difficult process as the organization made it quite clear in its advertisements that they were behind it. The structure of the propaganda organization The CDC is a highly structured organization that has a host of associate directors who take care of different work that the organization does such as communication, policy, laboratory testing, work in infectious diseases , chronic disease prevention and more. Its website lists a detailed account of the various offices in the agency and the structure giving an idea into how the organization works and where all its interests lay (CDC, 2017) . The structured nature of the organization ensures that there are no discrepancies or differences in the information put out by the organization. This increases the trust level among the people. They know it is a federal agency and also know that the campaign is aimed at the good of the people. 8
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An Exploratory Study into Propaganda of Smoking: Tips from Former Smokers Campaign The target audience The target audience as mentioned by the CDC were adults between the age 18-54. They also targeted active smokers as well as people who were constantly exposed to secondhand smoke. This was a deliberate attempt by the CDC to narrow down the base, Unlike traditional methods of mass marketing the CDC targeted the population that had the most likelihood of smoking and getting affected by secondhand smoke. One of the complaints against the CDC campaign was that it did not target the ethnic and racial groups specifically and that the advertisements were literal translations from English. Also the CDC did not tailor its campaign to address specific groups through content that would resonate with them (Wiener, 2016). This was a drawback as an one size fits all approach does not always work for everyone.
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