4 What are the main sales channels Online wholesale retail telesales etc Online

4 what are the main sales channels online wholesale

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4. What are the main sales channels? Online, wholesale, retail, telesales, etc. Online, own app, telephone and in person. 5. Where is the organisation located? What geographies does the organisation operate in? Brazil – located in a small town (Marau in the state of Rio Grande do Sul). It operates locally only.
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© SOCIAL MEDIA COLLEGE 1.2 MARKETING OPPORTUNITIES Digital & Social Media Marketing Objectives SWOT Analysis Blog & Content Marketing Opportunities Qualitative marketing objective(s): increase customer loyalty; up sale products. Quantitative marketing objective(s): increase sales price; increase number of customers; increase volume of sales. Strengths: quality of product; customer loyalty; able to maintain a higher price due to products used. Weaknesses: cost of business (employees are very expensive in Brazil due to working laws); competition. Opportunities: ability to lower prices by negotiating with suppliers; hiring less expensive staff; changing delivery system. Threats: competition uses cheaper products. Increase sales leads by posting about the quality of the products. Show customers how the process woks – from taking the order, making the pizza, the delivery.
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© SOCIAL MEDIA COLLEGE 1.3 CONTENT AUDIT Organisation Name: Blog URL Content title / topic Content format(s) Engagement score (1=low, 5=high) Quality score (1=low, 5=high) onsulting/ Do You Want More Traffic? blog article and images 1 5 og/googles-advice-for- seo/ Google’s Advice for Surviving Algorithm Changes blog article 4 5 og/faq-schema/ Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes blog article and images 5 5
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© SOCIAL MEDIA COLLEGE 1.4 SEO AUDIT Website URL: Top Organic Keywords Search Volume Position marau rs 30 43 pizzaria em passo fundo 20 19 *only 2 organic keywords available – see next slide Question: How does an SEO audit assist and guide your blog and content marketing strategy? Identify the best performing content and potential for it to be re-distributed on social media Understand which content topics people enjoy the most, allowing you to prioritise creating content in these areas Identify content ‘gaps’ that are not covered Uncover overlapping content that can be combined and reused Brainstorm new content themes and opportunities Remove content that is out-dated Generate more organic search traffic by targeting keywords popular in search engines results
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