Analyzing the test. when to guess, ed sp 09

A one sided message b two sided message c fear appeal

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A. One-sided message B. Two -sided message C. Fear appeal D. Third-party endorsement E. Comparative ad
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15. Which type of ad directly compares  the features or  benefits of two or more brands? A. One-sided message B. Two-sided message C. Fear appeal D. Third-party endorsement E. Comparative ad
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15. Which type of ad directly compares  the features or  benefits of  two or more  brands? A. One-sided message B. Two-sided message C. Fear appeal D. Third-party endorsement E. Comparative ad
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15. Which type of ad directly compares  the features or  benefits of two or more brands? A. One-sided message B. Two-sided message C. Fear appeal D. Third-party endorsement E. Comparative ad
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Is there a pattern to confuse you? Is the answer too obvious?
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Which of these is not one of the four Ps  of marketing? Price Profit Promotion Distribution Product
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Suppose there are lots of clues? Think it through!
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  ProtecTV is a product that selectively mutes words and phrases  that some people find objectionable. It can be connected to a  television, VCR, DVD player, or a satellite TV system. The  manufacturer of ProtecTV targeted parents who did not want  their children exposed to what they consider to be  offensive  language . The primary market segment for ProtecTV is: A. All parents B. Educators C. Children under the age of 12 D. Parents with preteens in their households E. All those interested in screening out offensive language. But…….
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  ProtecTV is a product that selectively mutes words and phrases  that some people find objectionable. It can be connected to a  television, VCR, DVD player, or a satellite TV system. The  manufacturer of ProtecTV  targeted parents  who did not want  their children exposed to what they consider to be offensive  language. The primary market segment for ProtecTV is: A. All parents B. Educators C. Children under the age of 12 D. Parents with preteens in their households E. All those interested in screening out offensive language.
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  • Winter '10
  • Fiona
  • Marketing, B. Green marketing C. Nonprofit marketing D. Image marketing E. Corporate marketing, D. Third-party endorsement, Third-party endorsement E., endorsement E. Comparative, message B. Two-sided

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