This will aid in promoting a product as well as increasing brand awareness Both

This will aid in promoting a product as well as

This preview shows page 1 - 3 out of 3 pages.

for public relations actions. This will aid in promoting a product as well as increasing brand awareness. Both, a combination of sales promotion and public relations, it is essential to add the professional selling while making the strategy for the sales. It can resemble sales promotion and public relations, a salesperson taking the position of a sales representative in a company for a particular product will need to go out while branding the product as well as the company’ image. Since there are also other kinds of the salespersons, one may fail to get public relation side-out of the individual. Even some other moments, one can fail to get a promotional aspect of a salesperson when they are prospectors. Public relations have two large audiences, both internal and external. The internal public is represented by people who have direct relations with the organization and with whom it is necessary to communicate regularly. They are employees, shareholders, suppliers, customers. The external public is represented by people who are not necessarily linked to a particular organization. The public relations then deal with the knowledge of the company and the product
Image of page 1

Subscribe to view the full document.

in order to create greater demand for the company through advertising strategies or increase the company's contacts. The professional selling instead consists of the real sellers who deal with giving the "final blow" to the customers. Public relations increase the visibility of the company,
Image of page 2
Image of page 3
  • Spring '18

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes