When Callie attempts to identify economic social and competitive factors that

When callie attempts to identify economic social and

This preview shows page 45 - 49 out of 125 pages.

258. When Callie attempts to identify economic, social, and competitive factors that will affect her success in the health club market, she is engaging in: A. positioning analysis.B. concept testing.C. target marketing.D. environmental scanning.
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Chapter 13: Marketing: Building Customer Relationships Key 1.(p. 350)Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #1 2. (p. 350) The activities of marketers depend on what needs to be done to satisfy consumer wants and needs. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #2 3. (p. 350) In the evolution of marketing, the production era assumed an unlimited market. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #3 4.(p. 350)The four eras of the evolution of marketing are (1) production, (2) selling, (3) advertising, and (4) stakeholder relationships. LG: 1 LL: 1 Nickels - Chapter 13 #4
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5.(p. 350)The focus of the production era was on distribution and advertising. LG: 1 LL: 1 Nickels - Chapter 13 #5 6.(p. 350)The tremendous demand for consumer goods and services after World War II launched the production era of marketing. LG: 1 LL: 1 Nickels - Chapter 13 #6 7. (p. 350) In the production era the greatest marketing need was for distribution and storage. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #7 8. (p. 350) During the selling era, businesses turned from an emphasis on production to an emphasis on selling. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #8 9.(p. 351)The marketing concept has three parts: (1) a consumer orientation, (2) a service orientation, and (3) an advertising orientation. LG: 1 LL: 1 Nickels - Chapter 13 #9
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10.(p. 351)In the evolution of marketing, the marketing concept era emphasized selling and advertising in an effort to persuade consumers to buy existing products. LG: 1 LL: 1 Nickels - Chapter 13 #10 11.(p. 351)The marketing concept emphasizes that everyone from the president of the firm to the delivery people should be customer oriented. LG: 1 LL: 1 Nickels - Chapter 13 #11 12.(p. 351)The marketing concept was used heavily by business when it was first suggested in the 1950s. LG: 1 LL: 1 Nickels - Chapter 13 #12 13.(p. 351)Customer relationship management (CRM) is the process of learning as much as possible about customers and doing everything you can to satisfy them. TRUE LG: 1 LL: 1 Nickels - Chapter 13 #13
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