11 furthermore the store plays some energetic music

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Furthermore, the store plays some energetic music to hype up the environment of the store. Inaddition, the store does not have strong smell of shoes as many other sports retail store has it. On theother hand, the temperature in the store is cool and comfortable enough for customer to shop. 5.5.2 Spatial layout and functionalityIn this layout, customer circulation path planning and aisle characteristics are mush focused. Asmentioned earlier, the space between the rack and shelves are 2 to 3 feet. The direction that theproducts are placed is parallel and the height of merchandise is not too tall for customer to see andreach. In addition, the store provides mirror for customer to see when they try the product. 5.5.3 Signs, Symbols, and ArtifactsThis refers to the characteristics of building design that carry social significance. After ourobservation, we found that some shoes are displayed on different shelves or different coloredshelves. This is because that product might be a limited edition or a new arrival product that the storewants to attract the customer to slow down and take a look on the products. 5.6 Layout Plan of aL-ikhsaN12
6.0 Opinions6.1 Utilization of Space for Equipment After our observation, the aL-lkhsaN in Melawati Mall has a good utilization of space. The layoutthat used by aL-lkhsaN is grid layout. 13
From the picture above, we can see that the space between each heavy duty clothing rack is placed 2to 3 feet away. This shows that the space is suitable for the customers to move around in the store.Therefore, we believe that the aisle space of aL-lkhsaN is acceptable as it allow people to walk wellin the store. 6.2 Signage & Flow of Information Layout 6.2.1 SignageBased on our observation, we can consider that the signage of the store is consider moderate. This isbecause all kind of signage such as men, women, football, futsal and so on are provided at the placethat easier for the customer to see. However, some of the size of wordings is too small for thecustomers to view. 6.2.2 Flow of Information Layout14
In the store of aL-lkhsaN, the flow of information of the store is consider good. This is because theinformation is placed at the place that is visible for customers, so that the customers can aware of it.For example, aL-lkhsaN is doing promotion for ‘Back to School’, it places the promotion poster infront of the store and also on the section the display the school shoes. Other than that, the store alsoprovide the directory information for the customers so that they can shop easily and convenient.Therefore, the flow of information of aL-lkhsaN are consider good, as the information is placed atthe suitable location for customers to view. 6.3 Safer Working Condition LayoutIn the store of aL-lkhsaN, it shows that aL-lkhsaN has a moderate safety working condition as thestore has provided CCTV on the ceiling of the store. Moreover, aL-lkhsaN has provided fireextinguisher so that the staffs are able to put out the fire when emergency. There is also an exit doorwith the “Keluar” sign inside aL-lkhsaN. This can help staffs to leave the place when emergencyhappened. Therefore, we believe that aL-lkhsaN has provided certain degree of protection for thestaffs, customers and business.

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