Slide8_2010Fall_MGMT324

Typically webhouse would accept a subset of the

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Typically, WebHouse would accept a subset of the offers made by each consumer. To collect this subset, the consumer went to a WebHouse specified supermarket, filled their shopping cart with only those items for which bids had been accepted by WebHouse, and paid for them at the check-out aisle. Any additional items had to be purchased separately. Despite prices up to 50% lower than normal, Priceline closed WebHouse citing lack of consumer participation as a major reason. Explain this apparent contradiction.
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Expanded CS Framework Test Problem: Answer Key Priceline’s WebHouse Club allowed online shoppers to “name their price” for selected national brands of non- perishable grocery items. Typically, WebHouse would accept a subset of the offers made by each consumer. To collect this subset, the consumer went to a WebHouse specified supermarket, filled their shopping cart with only those items for which bids had been accepted by WebHouse, and paid for them at the check-out aisle. Any additional items had to be purchased separately. Despite prices up to 50% lower than normal, Priceline closed WebHouse citing lack of consumer participation as a major reason. Explain this apparent contradiction.
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Things to Do Buy two textbooks required for the team-based activities Review and Study the class slides Don’t miss the Oct 4 class Those who want to take midterm early must send me an email by 9:00PM, Oct 3 A brief description of why you want to do so Your section number
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  • Fall '08
  • Management, Marketing, Priceline, jth attribute, WebHouse Club, Relative importance weight, nonperishable grocery items

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