Monthly Income Table 10 One way Analysis of Variance ANOVA Assessments of the

Monthly income table 10 one way analysis of variance

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study have similar assessment on the factors that affect the buying behavior and perception. Monthly Income Table 10. One-way Analysis of Variance (ANOVA): Assessments of the Young Professionals based on the factors that affect Buying behavior and Perception according to their Monthly Income Indicators Monthly Income Mean F- value p-value Decision Remarks Branding Php 10, 000 and below 2.33 0.264 0.932 Accept Ho Not Significant Php 10,001– 20, 000 2.45 Php 20, 001 – 30, 000 2.38 Php 30, 001 – 40, 000 2.44 Php 40, 001 – 50, 000 2.61 Php 50, 001 and above 2.41 Quality Php 10, 000 and below 3.00 0.994 0.426 Accept Ho Not Significant Php 10,001– 20, 000 2.91 Php 20, 001 – 30, 000 2.95 Php 30, 001 – 40, 000 2.85 Php 40, 001 – 50, 000 2.78 Php 50, 001 and above 2.59 Competitive Php 10, 000 and below 2.17 24

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Advantage 1.539 0.185 Accept Ho Not Significant Php 10,001– 20, 000 2.64 Php 20, 001 – 30, 000 2.14 Php 30, 001 – 40, 000 2.52 Php 40, 001 – 50, 000 2.61 Php 50, 001 and above 2.35 Market Differentiation Php 10, 000 and below 2.50 0.705 0.621 Accept Ho Not Significant Php 10,001– 20, 000 3.00 Php 20, 001 – 30, 000 2.71 Php 30, 001 – 40, 000 2.74 Php 40, 001 – 50, 000 2.56 Php 50, 001 and above 2.59 Legend: Accept Ho if p-value is greater 0.05, otherwise reject. Table 10 presents the One-way Analysis of Variance (ANOVA): One-way Analysis of Variance (ANOVA): Assessments of the Young Professionals based on the factors that affect Buying behavior and Perception according to Monthly Income. Respondents when gathered according to Age and the assessments of the buying behavior of the young professionals based on the factors (brand name, quality, specific branded apparels, and market differentiation) itself got p-value of 0.932, 0.426, 0.185, and 0.621 which are greater than the level of significance 0.05. This indicates that the null hypothesis “There is no significant difference on the assessment of the respondents between their monthly income and their buying behavior based on aspect itself” is accepted. In other words, respondents who are receiving a monthly income ranging from below 10,000 Php to 50,000 Php and above in this study have similar assessment on the factors that affect the buying behavior and perception. 25
Chapter 4 CONCLUSION The study aspires to know the perceptions of young professionals in Metro Manila regarding their selections in buying commodities. Respondents are young professionals ages twenty-five (25) to forty (40) years old who lives in Makati City and the data gathered from the brand of the product, the quality (price), the competitive advantage and market differentiation do not have any significant difference when the respondents’ purchase commodities. The age range, the gender and monthly income of the respondents, being the factors of this study reflected that they have comparable assessments with regards to the value and quality of the product so as their behavior in buying brand-named apparels and the competitive advantage of the product. The factors aforementioned do not reflect ant differences of the respondents’ preferences in purchasing products.

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