Topic set advertising objectives 41 p 359 persuasive

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Topic: Set Advertising Objectives 41. (p. 359) Persuasive advertising is often used when competition: A. is non- existent. B. is cooperating. C. is most intense. D. is declining. E. is ineffective.
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Persuasive advertising is often used during the growth and early maturity stages of the product life cycle when competition is most intense, hoping to accelerate market acceptance of the product. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 42. (p. 360) Reminder advertising is used to: A. prompt repurchase of a product. B. create and build brand awareness. C. get people to buy your product. D. gather information about consumers. E. all of these. Reminder advertising reminds or prompts repurchase, especially for products in the maturity stage of the product life cycle. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 43. (p. 360) Which of the following is the best example of a reminder advertising message? "Doing business in Peoria since 1848" is a message that reminds consumers, "We're still here!" AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives
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44. (p. 360) Each year in December, Anheuser-Busch runs television ads featuring the Clydesdale horses pulling a stagecoach with an Anheuser-Busch logo. The message is low-key, wishing everyone well during the holiday season. This is an example of __________ advertising. A. inform ative B. persuasive C. reminder D. discussive E. institutional This is reminder advertising. It does not seek to specifically motivate any particular action, but simply reminds consumers that Anheuser-Busch is out there, using the familiar Clydesdales that have long been associated with the brand. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 45. (p. 359-360) Campbell's Soup Company ran a series of radio ads tied to local weather forecasts. Before an impending storm, the ads said "Time to stock up on Campbell's Soup." During the storm, the ads said, "Stay home and stay warm with Campbell's Soup." The first ad was __________ advertising, while the second ad was __________ advertising. A. informative; persuasive B. persuasive; reminder C. reminder; persuasive D. discussive; informative E. institutional; persuasive The first ad is persuasive because it seeks to persuade consumers to go to the store and buy some Campbell's Soup. The second ad is a reminder ad--it does not seek to motivate consumers to go to the store and buy soup, but rather reminds them of the soup that is probably already in the pantry.
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AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising.
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