32 Method of data Collection Methodology refers to a body of methods which

32 method of data collection methodology refers to a

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3.2 Method of data Collection: Methodology refers to a body of methods which assist of which investigation is carried on, for the reach at the final conclusion of the study. Here a scientific method has been adopted for the data collection. In this study at the corporate office, OCL is considered as an universe. So far as method of data collection is concerned, there are two types of data viz. Primary and Secondary. The Primary data are those which are collected afresh and for the first time and thus happen to be original in character. The Secondary data, on the other hand, are those which have already been collected by someone else and which have already been passed through the statistical process. I have adopted the secondary method of data collection, I have been careful to ensure about the reliability of data, suitability of data and accuracy of the data for a meaningful analysis and I have tried to understand its meaning and limitations. 3.3 Tool or Techniques Used : The major part of any research work is based on the data collection. In this regard , a researcher needs to use certain tools and techniques in the research work . The technique adopted here is the probability sampling & simple random sampling. The Statistical tools applied Questionnaires Charts: Charts are the graphical representation of data. It is mainly to give a clear picture of the collected 20
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data. Charts helped communicate the data effortlessly without consuming much time. It is done with more care and well planned before representing the data in a pictorial form. Report Presentation: Analysis and evaluation of data transform the raw data collected during the field survey into management information. This has communicated in attractive and effective information. Report is planned and also relevant to the information needed. It is clearly represented, effectively illustrated with tables, diagrams etc. Printing and binding is done with special care. Research Process: My research work is done through survey reports i.e through questionnaire. I have made an survey by going to different dealers in bhubaneswar and asking them by the ten different question. From that question I found out my data. In this survey report i came to know through different cement brands and whats their market value .Which cement is best sold in the competitive market and among them the view of the Konark cement among all the cements in the markets. 21
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CHAPTER – 4 Data analysis & interpretation 4.1 data analysis & interpretation: Survey of the OCL Promotion on their awareness towards Marketing Department in OCL Questionnaire Survey of the Cement Brands on their awareness towards the Promotion in OCL GRAPHICAL REPRESENTATION OF DATA: This survey has been conducted to study the perception of dealers towards the practice of Promotion in OCl. Questionnaires were used to collect the response from the sample population of the corporate office of OCL, Bhubaneswar.
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