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3.What are the primary and secondary components of Chipotle’s value chain?4.What are the chief components of Chipotle’s strategy?1.Serving a focused menu2.Using high-quality ingredients3.Restaurant is operationally efficient with impressive settings4.Friendly employees5.Awareness of respect for the environment
5.Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing?6. What chief difference(s) do you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill?