What are the primary and secondary components of Chipotles value chain The

What are the primary and secondary components of

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3.What are the primary and secondary components of Chipotle’s value chain? 4.What are the chief components of Chipotle’s strategy? 1. Serving a focused menu 2. Using high-quality ingredients 3. Restaurant is operationally efficient with impressive settings 4. Friendly employees 5. Awareness of respect for the environment
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5.Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing? 6. What chief difference(s) do you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill?
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  • Spring '14
  • Dr.Awadzi
  • Management, Chipotle Mexican Grill

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