Ǯȱ ¼ȱȱ²ȱ³ȱ¹ȱȱµȱȱȱ²ȱ³ȱ

  • No School
  • AA 1
  • anna19970707
  • 13

This preview shows page 10 - 12 out of 13 pages.

±¤¬®§¸¨¤ǯȱ-¡¢»¼¢ȱ¢¡°¢ȱ£²¡£ȱ¡¯¤¨¡³¤ȱ¹¤¤¨ȱ¡¬¯¤¨£®¢¤±¤­£¢ȱµ¢¤ȱ§­¤ȱ§«ȱ£²¤ȱ«§¥¥§¦®­³ȱ¡¨³µ±¤­£¢ǰȱ§¨ȱ¡­°ȱ¸§±¹®­¡£®§­ȱ§«ȱ£²¤±ȱǻ-¡¢»¼¢ǰȱŘŖŖŖǰȱ·ǯȱŗřřǯǼDZþ%§¥¬ȱ¹¤¤¨ȱ£¡¢£¤¢ȱ³¨¤¡£ǯþ(¨¤¢²ȱ¹¤¤¨ȱ«§¡±¢ǯþ+£ȱ²¡¢ȱ¡­ȱ¤ª¸¤¥¥¤­£ȱ¢¸¤­£ȱ¡­¬ȱĚ¡¯§¨ǯ
Background image
54þ6²®¢ȱ¹¤¤¨ȱ®¢ȱ«§¨ȱ¨¤¡¥ȱ¹¤¤¨ȱ¤­£²µ¢®¡¢£¢ǯþ6²®¢ȱ¹¤¤¨ȱ®¢ȱ£¨¡¬®£®§­ȱ®£¢¤¥«ǯþ6²®¢ȱ ¹¤¤¨ȱ ²¡¢ȱ ¹¤¤­ȱ ·¨§¬µ¸¤¬ȱ «§¨ȱ :ȱ °¤¡¨¢ȱ ®­ȱ £²¤ȱ 0¤£²¤¨¥¡­¬¢ǰȱ $¤¥³®µ±ǰȱ)¤¨±¡­°ǯȱþ+£ȱ®¢ȱ·¨§¬µ¸¤¬ȱµ¢®­³ȱ£²¤ȱ§¨®³®­¡¥ȱ±¤£²§¬ǯȱþ6²®¢ȱ¹¤¤¨ȱ®¢ȱ·¨§¬µ¸¤¬ȱ®­ȱ*µ­³¡¨°ȱ¡¸¸§¨¬®­³ȱ£§ȱ£²¤ȱ§¨®³®­¡¥ȱ¥®¸¤­¢¤ǯȱþ#¸¸§¨¬®­³ȱ£§ȱ£²¤ȱ)¤¨±¡­ȱ2µ¨®£°ȱ.¡¦ǯþ6²®¢ȱ¹¤¤¨ȱ®¢ȱ³§§¬ȱºµ¡¥®£°ǯȱþ$¤¤¨ȱ®¢ȱ£²¤ȱ¬¨®­©ȱ§«ȱ¡ȱ¸²¤¤¨«µ¥ǰȱ¥§§¢¤ȱ¡£±§¢·²¤¨¤ȱ¡­¬ȱ¢®±®¥¡¨ȱ¸§±·¡­®¤¢ǯȱþ$¤¤¨ȱ¹¨®­³¢ȱ«¨®¤­¬¢ȱ£§³¤£²¤¨ȱǻµ¢µ¡¥¥°ȱ£²¨¤¤ȱ±¡¥¤ȱ«¨®¤­¬¢ǼǯOf course, the challenge in this regard is that advertisers often think that they ¡¨¤ȱ ­§£ȱ §¨¬®­¡¨°ǯȱ $µ£ȱ £²¤°ȱ ¡¨¤ǰȱ ¡¸£µ¡¥¥°ǯȱ 6²¤ȱ ¢®£µ¡£®§­ȱ ®¢ȱ ¢®±®¥¡¨ȱ £§ȱ £²¤ȱ ¸¨§¦¬Ȃ¢ȱreaction in the classic scene of the movie Monthy Python’s Life of BrianȱǻŗşŝşǼǯȱ$¨®¡­ȱ¢¡°¢ȱȄ;§µȱ¬§­Ȃ£ȱ­¤¤¬ȱ£§ȱ«§¥¥§¦ȱ±¤ǯȱ;§µȱ¬§­Ȃ£ȱ­¤¤¬ȱ£§ȱ«§¥¥§¦ȱ¡­°¹§¬°Ƿȱ;§µȂ¯¤ȱ³§£ȱ£§ȱ£²®­©ȱ«§¨ȱ°§µ¨¢¤¥¯¤¢Ƿȱ;§µȂ¨¤ȱ¡¥¥ȱ®­¬®¯®¬µ¡¥¢ǷȄȱ¡­¬ȱ£²¤ȱ¸¨§¦¬ȱ¨¤¢·§­¬¢DZȱȄ;¤¢Ƿȱ9¤Ȃ¨¤ȱ¡¥¥ȱ®­¬®¯®¬µ¡¥¢ǷȄȱ®­ȱµ­®¢§­ǯȱ$¨®¡­ȱ£²¤­ȱ¢¡°¢ȱȄ;§µȂ¨¤ȱ¡¥¥ȱ¬®ě¤¨¤­£ǷȄȱ#­¬ȱ£²¤°ȱ¨¤·¥°ȱȄ;¤¢ǰȱ¦¤ȱ¡¨¤ȱ¡¥¥ȱ¬®ě¤¨¤­£ǷȄȱ®­ȱµ­®¢§­ǯȱ,µ¢£ȱ§­¤ȱ£²®­ȱ¯§®¸¤ȱ¢¡°¢ȱȄ+Ȃ±ȱ­§£ǯǯǯȄ13. Summary, conclusionSo what makes good advertising? As we can see from the above:þ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ¢¤¥¥¢ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ®¢ȱ¡¥¥ȱ¡¹§µ£ȱ£²¤ȱ¸µ¢£§±¤¨¢ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ·¨§±®¢¤¢ȱ¢§±¤£²®­³ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ¡ě¤¸£¢ȱ¤±§£®§­¢ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ¬®ě¤¨¤­£®¡£¤¢ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ¡Ĵ¨¡¸£¢ȱ¡Ĵ¤­£®§­ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ®¢ȱ­¤¦¢¦§¨£²°ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ¤­£¤¨£¡®­¢ǯþ)§§¬ȱ¡¬¯¤¨£®¢®­³ȱ®¢ȱ¸¨¤¡£®¯¤ǯþ
Background image
Image of page 12

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture