The following SWOT analysis captures the key strengths and weaknesses within

The following swot analysis captures the key

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The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Passion Soles. Strengths Extremely strong relationships with distributors. Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction. An efficient, stylish retail store. Weaknesses The struggle to build brand equity. The inability to provide instant gratification by having all sizes in stock. Forecasting fashion is difficult but necessary to profitability. Opportunities A growing segment of the market that is increasingly bothered by having to travel to Seattle for nice shoes. An industry that seems immune to recessions. The ability to operate on lean overhead relative to competitors. Threats The introduction of a competitor to the Tacoma market with a similar business model. Completely misjudging where fashion is headed. Constant delays in the shipment of product or the unavailability of many of the advertised designs Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 12
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T-1.8.1_v3 Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 13
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T-1.8.1_v3 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Situational analysis x x x Company analysis x x x competitor analysis x x Ventures x x x SWOT and PESTLE analysis x x Market segmentation x x x Deciding strategy x x Deciding price x x Deciding place x x Deciding promotion x x Execute x x THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : All shoes will be distributed to Passion Soles store front. While this will necessitate a second trip for the customer to come and pick up the shoes, it allows Passion Soles to offer a much wider selection than any of the competition Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 14
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T-1.8.1_v3 Price strategies : Location, targeted advertising in the newspaper and strategic alliances will serve as the foundation of Passion Soles advertising and promotion effort Promotion strategies : Location, targeted advertising in the newspaper and strategic alliances will serve as the foundation of Passion Soles advertising and promotion effort Place strategies : Marketing Research During the initial phases of the marketing plan development, several focus groups were carried out to
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