BUS3050-u08d1 Strategic Organizational Communication

Public relations functions that are used is on the

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
promotions such as double reward points for booking rental cars, vacation packages, etc. Public relations functions that are used is on the “about us” web page and has things like the fact sheet which tells awards they have won, history, financial statistics and fun facts about the company. I feel that SWA did a very good job of marketing to their targeted audience. The main page has just about everything that a person that is looking to book a flight or combine hotel and car with their flight. They have easy access to reward points, new destinations and the ability to check in for your flight early. I don't think there is anything that SWA could have done different on their website, everything was very easy to find and there were links to other features that customers may need. The overall message SW Airlines is trying to get across is that they are all about servicing the customer. After going to the site I found they offer help in planning the customer's entire vacation and not just their flight. The customer is the main stakeholder that is targeted on the website. The customer is the bread and butter of any company. Without customers you have no business. The site is very user friendly and easy to use.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing is the main focus of the home page on the site. They fill the space very nicely with links on how to help their customers plan their vacation. With the end result in trying to get their business. The sections on public relations can be found in different links on the bottom of the page under the heading "About Southwest". I found this section to be somewhat "drawn out" a bit. I think SW did a very good job integrating their marketing communications. I think the main reason is they turned the site into "one stop shopping". You are able to plan your whole vacation from one site that is very well laid out .
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern