C17 a completely nominal decision does not even

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C17. A completely nominal decision does not even include consideration of _____. A. information B. problem recognition C. the "do not purchase" alternative 早早早早 D. purchase evaluation E. all of the above A 18. Nominal decisions can be broken into which two distinct categories? A . brand loyal decisions and repeat purchase decisions B. primary decisions and secondary decisions C. high involvement decisions and low involvement decisions D. expensive decisions and inexpensive decisions E. first purchase decisions and repeat purchase decisions D 19. Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement? 14-4
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Chapter 14 - Consumer Decision Process and Problem Recognition D 20. Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate? B 21. Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase? D 22. Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this? A. inconsequential decision B. indifferent decision C. automatic decision D. repeat purchase decision E. secondary decision C 23. Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation? A24. Which type of decision making covers the middle ground between nominal and
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